Discovery session: The Store of the Future

[vc_row][vc_column][vc_custom_heading text=” In this open session we conducted open
interviews with customers and professionals in the
front line of customer service, both in physical and
online stores. ” font_container=”tag:h2|text_align:center”][vc_btn title=”DOWNLOAD REPORT” style=”outline-custom” outline_custom_color=”#494949″ outline_custom_hover_background=”#666666″ outline_custom_hover_text=”#ffffff” shape=”square” align=”center” link=”url:https%3A%2F%2Fideatemagazine.com%2Fwp-content%2Fuploads%2F2018%2F07%2FRetail_Discovery_Report.pdf|||”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

An insight is a deep motivation of the user, of which surely he himself is not aware.

An immersion session is the first step to put yourself in the shoes of your clients or users. The goal: empathize with them to get to know their deeper motivations. In this open session we conducted open interviews with customers and professionals in the front line of customer service, both in physical and online stores. In order to get closer to the reality of Retail and start thinking about its future from different perspectives, over 20 participants from retail companies and 5 startups co-created with us to find the most relevant nuggets.

 We do not see things as they are, we see things as we are.   – Anaïs Nin.[/vc_column_text][vc_btn title=”DOWNLOAD FULL REPORT” style=”outline-custom” outline_custom_color=”#666666″ outline_custom_hover_background=”#8bbbdb” outline_custom_hover_text=”#ffffff” shape=”square” size=”lg” link=”url:https%3A%2F%2Fideatemagazine.com%2Fwp-content%2Fuploads%2F2018%2F07%2FRetail_Discovery_Report.pdf|||”][vc_single_image image=”1701″ img_size=”5472×3648″ alignment=”center”][vc_column_text]

While a deep work of discovery of insights will require much more time, the objective in this session was to give the attendants an approach of incredibly powerful methodologies and tools in the generation of innovative concepts, products and services.

[/vc_column_text][vc_btn title=”DOWNLOAD REPORT” style=”outline-custom” outline_custom_color=”#494949″ outline_custom_hover_background=”#666666″ outline_custom_hover_text=”#ffffff” shape=”square” align=”center” link=”url:https%3A%2F%2Fideatemagazine.com%2Fwp-content%2Fuploads%2F2018%2F07%2FRetail_Discovery_Report.pdf|||”][vc_text_separator title=”Thank you” border_width=”4″][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][vc_custom_heading text=”+20″ font_container=”tag:h2|text_align:center”][vc_custom_heading text=”Attendants from companies in the retail sector” font_container=”tag:h2|text_align:center”][/vc_column][vc_column width=”1/3″][vc_custom_heading text=”+5″ font_container=”tag:h2|text_align:center”][vc_custom_heading text=”Startups” font_container=”tag:h2|text_align:center”][/vc_column][vc_column width=”1/3″][vc_custom_heading text=”3″ font_container=”tag:h2|text_align:center”][vc_custom_heading text=”Store customers and 3 customer service professionals” font_container=”tag:h2|text_align:center”][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”1737″ img_size=”1476×1076″ alignment=”center”][vc_btn title=”DOWNLOAD REPORT” style=”outline-custom” outline_custom_color=”#494949″ outline_custom_hover_background=”#666666″ outline_custom_hover_text=”#ffffff” shape=”square” align=”center” link=”url:https%3A%2F%2Fideatemagazine.com%2Fwp-content%2Fuploads%2F2018%2F07%2FRetail_Discovery_Report.pdf|||”][/vc_column][/vc_row]

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