An insight is a deep motivation of the user, of which surely he himself is not aware.
An immersion session is the first step to put yourself in the shoes of your clients or users. The goal: empathize with them to get to know their deeper motivations. In this open session we conducted open interviews with customers and professionals in the front line of customer service, both in physical and online stores. In order to get closer to the reality of Retail and start thinking about its future from different perspectives, over 20 participants from retail companies and 5 startups co-created with us to find the most relevant nuggets.
We do not see things as they are, we see things as we are. – Anaïs Nin.
While a deep work of discovery of insights will require much more time, the objective in this session was to give the attendants an approach of incredibly powerful methodologies and tools in the generation of innovative concepts, products and services.